Prestige Institute of Management and Research, Indore

'The NGO Growth Story: Role of Digital Marketing in Fundraising'

Prestige Institute of Management and Research, Indore organized a two-day National Workshop on The NGO Growth Story: Role of Digital Marketing in Fundraising on Thursday, November 24, 2022, and Friday, November 25, 2022, at Prestige Institute of Management and Research, Indore.

Group photo of all the participants and experts.

Dr. Davish Jain, Chairman, Prestige Industries and Institutes addressing the audience.

The workshop was attended by 80 participants of all age groups, representing 60 NGOs working across Indore and adjoining areas in various social sectors, free of cost. The workshop provided Hands-on Training on nuances of Digital marketing and fundraising through topics like:

  • Planning your Customer Journey
  • Planning For Website Development
  • Engaging with Influencers
  • Social Listening & Online Reputation Management
  • Managing Your Google Presence
  • Creating Custom Dashboards
  • Nuances of fundraising
  • How to write funding proposals?
  • Why fundraising proposals are rejected?
  • How Digital marketing can help in fundraising?

How to weave a story for digital marketing ?

The two-day workshop was addressed by globally renowned experts.

Prof. Kaustav Majumdar, an alumnus of London Business School and the University of Southampton, UK with 26 years of experience and a long list of professional achievements, including one in Psychometrics from the University of Cambridge shared the importance of perception management and utilization of digital marketing in reaching the right audience. Kaustav teaches at MICA, Ahmedabad. SPJIMR Mumbai, IIIT Lucknow, IMT Ghaziabad, and Globsyn, Kolkata. Kaustav works closely with various organizations in sustainability and helps high social impact organizations flourish.

Prof. Kaustav Majumdar conducting an activity on digital marketing with the audience.

Prof.Rahul Rungta; a digital marketing veteran gave lots of hands-on training in using digital marketing and google analytics in connecting with the right audience and making the desired impact. His clients include Sussex University, IIM, Lions Clubs International, Accenture, and MS Dhoni among a long and impressive list.

Prof. Rahul Rungta addressing the audience on nuances of digital marketing.

Dr.Nirja Mattoo shared the key features of creating the right winning proposal to get the needed funds. She is a passionate social entrepreneur and pioneer. In her extensive career spanning four decades, she has worked in leadership positions in various national and international non-profit organizations.

Dr. Nirja Mattoo Session on Fund raising

The Workshop was conducted as the inaugural offering of SAMVEDNA- The Social Sensitivity Initiative which is a full course for MBA students at PIMR, Indore. Through this initiative, the institute strives to inculcate sensitivity and empathy in students and also give back to society. Students will learn sustainable management and working with grassroots realities through these social internships. Dr. Davish Jain, Chairman, of Prestige Education Foundation and Chancellor of Prestige University shared the story of reviving the Soybean Industry in Central India in his address. The workshop was mentored by Dr. Debasis Mallik, Senior Director, PIMR, Indore, and coordinated by Dr. Jyoti Vyas Bajpai, Associate Professor, PIMR.

Senior Director Dr. Debasis Mallik-Welcome Address

Coordinator with the student team of the event.