Dr. Shail Shri Sharma
Dr. Shail Shri Sharma
Assistant Professor
-
Journalism and Mass Communications
Dr. Shail Shri Sharma has experience of teaching at postgraduate level and coordinating and handling various academic, training and administrative responsibilities. She is a Ph.D. Supervisor in Devi Ahilya Vishwavidyalaya, Indore. Some of her research work has been published in UGC care/ indexed journals as well. She has conducted various training programs and MDP in association with MSME, Indore, Postal Department M.P. and Trinity India Outsourcing as well. She is certified trainer for Smart Girl Project, DAVV, Indore. She has a couple of case study publications along with teaching notes in The Case Centre. She is an evaluator of UGC Bhubaneshwar, Odisha and Kochi, Kerala. She has presented research papers in various National and International Conferences and her research papers published in Journals and proceedings. She has more than 57 publications to her credit. She has also attended various development programs like Case Writing Workshop, Research Methodology Workshop and Faculty Development program. |
Subjects
Strategic Management, Marketing Management, Advertising and Sales Promotion, Service Marketing, Media Planning, Event Management, Consumer Behaviour, Business Marketing, Fundamentals of Management, Product and Brand Management, Sales and Distribution Management. |
Area of Training and Consultancy
Her areas of interest include Media Planning, Advertising, Event Management, Business Marketing, Strategic Management, Consumer Behaviour, Service Marketing, Sales and Distribution Management.
- Ph.D.Â
- M. Phil (Management)
- MBA
Best Research Paper Presentation Award titled “A Comparative Study on Consumer Satisfaction Level towards Mama Earth Skincare Products with Special reference to Indore City” PIMR XVIII International Conference, Indore on February 25-26, 2023. |
Telang, V., Sharma, S.S. and Gangrade, S. (2021) “Dividend Payout and Stock Prices in Auto Industry in India (Re-Establishing the Relevance Theory of Dividend Policy)” published in Journal of Education, A Peer Reviewed and Referred Journal, Rabindra Bharti University (UGC Care Journal), ISSN: 0972-7175, Vol. XXIII, No. 12 (V) pp.148-157.
Narang, R., Karnik, P. and Sharma, S.S. (2021) “A Study of Consumer Behaviour towards Social Media Marketing in Food Industry with Special reference to Indore” PENSEE International Journal, Vol. 51, Issue 5, pp. 631-644, ISSN: 0031-4773.x
Sharma, S.S., Jain, C., Gayakwad, A. and Khabya, M. (2021) “A Study of Consumption Pattern and Youngster Preferences for Tea during COVID-19 with special reference to Indore”, published in Journal of Education: Rabindra Bharti University (UGC Care Journal), ISSN: 0972-7175 Vol.: XXIII, No.:12 (V), pp.133-141.
Telang, V., Gangrade, S., Sharma, S.S., and Ubeja, S. (2020) “Impact on Increasing Retail Credit on Consumption Expenditure in India (With Special reference to Household Consumption Expenditure) Indore Management Journal (IIMI), Vol. 12, Issue 1 (Jan-June) ISSN: 0975-1653 pp. 103-116.
– Conducted Management Development Program (MDP) on “Marketing Skills” from February 20 to March 4, 2023 organized by Chameli Devi Institute in association with organized by MSME-Technology, Indore. – Conducted specialized workshop on “Interview Skills and Resume Building” from January 16- 21, 2023 organized by MSME-Technology, Indore. Appointed as an evaluator by the Indira Gandhi National Open University (IGNOU) Bhubaneshwar, Odisha and Kochi, Kerala for the academic year 2022-2023 and 2023-2024. |
|