Course Title | Mode | Duration | Seats |
---|---|---|---|
BAJMC in Electronic media | Full Time | 3 Years | 30 |
Eligibility - For BA in Journalism and Mass Communication in Electronic Media --- 10+2 with 50 percentage marks in aggregate.
BAJMC (Electronic Media) Program of Department of Mass Communication is a three-year degree program spread across six terms which offers a systematic progression of hands-on audio visual production work along with theoretical papers that allow students to experience the full range of technical expertise, conceptual skills and artistic expression required to become accomplished media practitioners in digital era where media, art and communication converge, engaging a diverse landscape of screens, platforms and audiences.
This Program offer outcome based education, having an industry centric curriculum which will enable students to satisfy their scholastic needs and aspirations as we provide enhanced learning opportunities to dynamic young minds. The curriculum, pedagogy and assessment process is based on continuous learning and systematic evaluative process.
Objectives of the BAJMC (Electronic Media) Program are:
After completion of this three year degree program in BAJMC (Electronic Media) students will be able to enhance skills like:
Introduction of electronic communication especially through broadcasting has affected the lifestyles and thoughts of masses. Communication mediums like television, radio, audio, video etc. has made possible news, entertainment, information, education related subjects reach the very far and wide places. It has to an extent sidelined other forms of communication. With the growing network of TV, satellite communication, cable services, radio stations, etc., the future of this industry seems bright. Electronic journalism offers to professionally qualified aspirants opportunities in a number of fields. Some of these are direction, production, camera, graphics, editing, sound, programme research, script writing etc.
Advertising is brand building process of a product, idea, thought or a service, through effective mediums of communication. From newspapers, magazines, posters, signboards, bills to the commercials on radio, television and even Internet, advertising has come a long way. Business organizations, political organizations, social organizations, all find it important to advertise in order to influence public opinion. Since advertising is a service industry, the reputation of the ad agency depends on the effective work being done and campaign released from time to time. This makes the job even more challenging. With the advent of the multinational companies, more and more Indian agencies are tying up with the foreign agencies to pitch for international clients, which is clearly indicative of high growth in coming years in this industry.
Once, the simple operation of publicity today has emerged as an important management function. Public Relations, as the name suggests, is used to generate and portray, positive image of an organization by various means. Business houses, schools, universities, hospitals, government institutions, etc. engage public relations personnel and agencies to cast and present their image, objectives and policies in the best possible light. For somebody to become a successful public relation consultant, it is imperative to have a liking to meet people along with excellent communication skills, ability to interact with, convince people, and build a rapport is important. The other traits should be, quick decision making abilities and good organizational skills.
First Year | Second Year | Third Year | |||
---|---|---|---|---|---|
Group- 1 : Paper- I | Paper- II | Group- 1 :Paper- I | Paper- II | Group- 1 : Paper- I | Paper II |
Lingua Skills-I | Lingua Skills-II | Introduction to Media models and theories | Media Law and Ethics | Digital Media | Digital Marketing |
Group- 2 : Paper- I | Paper- II | Group- 2 :Paper- I | Paper- II | Group- 2 : Paper- I | Paper II |
Digital Photography | Visual Design Aesthetics & Applications | Radio production and Podcast | Basics of Film Making | Film distribution and marketing I | Film distribution and marketing II |
Group- 3 : Paper- I | Paper- II | Group- 3 :Paper- I | Paper- II | Group- 3 : Paper- I | Paper II |
Understanding Cinema | Film Journalism | Writing for Media | Communication Campaign | Advertising, PR and Events | Corporate Communication |
Group- 4 : Paper- I | Paper- II | Group-4 :Paper- I | Paper- II | Group- 4 : Paper- I | Paper II |
Audio Visual Production | Electronic News Production | Film theories and practice | Videography and Cinematography | Media Houses | Digital Infographic and Communication |
Group- 5 : Paper- I | Paper- II | Group- 5 :Paper- I | Paper- II | Group- 5 : Paper- I | Paper II |
Media and Information Literacy | Visual and Digital Literacy | Visual Effects and Editing | Media Management | Film and Web series Production I | Film and Web series Production II |
Group- 6: Paper- I | Paper- II | Group- 6 :Paper- I | Paper- II | Group- 6 : Paper- I | Paper II |
Media, Society and Administration | Reporting and Editing for Television | Theatre Communication | International Communication | Digital Media | Digital Marketing |
Group- 6: Paper- I | Paper- II | Group- 6 :Paper- I | Paper- II | Group- 6 : Paper- I | Paper II |
Project (Workshop based) on Photography | Project (Workshop based) on Anchoring and reporting for Television | Project (Workshop) on Screen Play writing | Project (Internship based) | Portfolio Production | Audio Visual Profile on the base of production portfolio |
For Further Inquiry ---
Prof. Zuber khan- 7869913307
Coordinator- BAJMC Electronic Media