(Three Year – Yearly Based Full Time Degree Program)
Course Title Mode Duration Seats
BAJMC in Electronic media Full Time 3 Years 30

Eligibility - For BA in Journalism and Mass Communication in Electronic Media --- 10+2 with 50 percentage marks in aggregate.

Documents/Certificates required at the time of Admission

  • Copy of mark sheet of 10th and 12th class.
  • Transfer Certificate (in original).
  • Migration Certificate (in original).
  • Affidavit (for change in name/surname).
  • Attach a copy of Conduct and Character Certificate from the Principal of the institute / schol last studied.
  • 5 Photographs of candidate.
  • 1 Photograph of Father and 1 of Mother.
  • Caste certificate in case of SC / ST / OBC.
  • Jain Minority cartificate for Jain community.
  • Gap certificate in case of any gap during study.

Program Overview

BAJMC (Electronic Media) Program of Department of Mass Communication is a three-year degree program spread across six terms which offers a systematic progression of hands-on audio visual production work along with theoretical papers that allow students to experience the full range of technical expertise, conceptual skills and artistic expression required to become accomplished media practitioners in digital era where media, art and communication converge, engaging a diverse landscape of screens, platforms and audiences.


This Program offer outcome based education, having an industry centric curriculum which will enable students to satisfy their scholastic needs and aspirations as we provide enhanced learning opportunities to dynamic young minds. The curriculum, pedagogy and assessment process is based on continuous learning and systematic evaluative process.


Objectives of the BAJMC (Electronic Media) Program are:

  • To develop a foundation that draws on theory and practice of Electronic and Digital Media studies.
  • To prepare graduates with professional excellence in the field of Electronic and Digital Media Communication for a successful career.
  • To prepare graduates with creative and innovative abilities who can apply solutions to meet the challenges of constantly evolving convergent media and media industry as whole.
  • To facilitate graduates to develop high quality professional skills in the areas of electronic and digital media and develop an understanding of sustainability in the media environment nationally and globally both.
  • To equip students with all skills required to face real life challenges of the media world and to empower learners by communication and professional skills.
  • To train graduates in professional ethics, leadership with team spirit and provide a general perspective on lifelong learning opportunities for a career in the media industry and communication world.
  • To prepare socially responsible media scholars and professionals with a global vision.

Experiential Learning through:

  • Workshops
  • Master Classes
  • Film Festival (By organizing and participation in various Film Festivals)
  • Educational trip and production tours
  • Student exchange programs
  • International Tie ups

Skills Enhancement:

After completion of this three year degree program in BAJMC (Electronic Media) students will be able to enhance skills like:

  • Conceptualization of story/film
  • Writing for Audio Visual Media
  • Screen Play Writing
  • Photography and Cinematography
  • TV program and Film Direction
  • Anchoring, RJing, Reporting and Interviewing
  • Digital Media Production
  • Podcast and Radio Production
  • Acting and Stage Performance
  • Handling various media as a PR professional



Introduction of electronic communication especially through broadcasting has affected the lifestyles and thoughts of masses. Communication mediums like television, radio, audio, video etc. has made possible news, entertainment, information, education related subjects reach the very far and wide places. It has to an extent sidelined other forms of communication. With the growing network of TV, satellite communication, cable services, radio stations, etc., the future of this industry seems bright. Electronic journalism offers to professionally qualified aspirants opportunities in a number of fields. Some of these are direction, production, camera, graphics, editing, sound, programme research, script writing etc.

DIGITAL MEDIA: When we talk of Digital media today, there is no dearth of available professional career options. Although, it is not all that easy to taste success in one of the most competitive and sought after fields, but definitely for someone sanguine and determined, it can be quite rewarding. Online media have earned recognition and fascination of masses. There are so many different groups of people associated with the so-called online media and one has a variety to choose from the available options like content writer, web analyst, web designer, web developer etc. The rapidly growing online media and its certain future have led to various institutes offering highly professional courses. One definitely finds it useful to pursue these courses in order to hone their skills and make themselves better to compete with the best in the industry.

Advertising is brand building process of a product, idea, thought or a service, through effective mediums of communication. From newspapers, magazines, posters, signboards, bills to the commercials on radio, television and even Internet, advertising has come a long way. Business organizations, political organizations, social organizations, all find it important to advertise in order to influence public opinion. Since advertising is a service industry, the reputation of the ad agency depends on the effective work being done and campaign released from time to time. This makes the job even more challenging. With the advent of the multinational companies, more and more Indian agencies are tying up with the foreign agencies to pitch for international clients, which is clearly indicative of high growth in coming years in this industry.


Once, the simple operation of publicity today has emerged as an important management function. Public Relations, as the name suggests, is used to generate and portray, positive image of an organization by various means. Business houses, schools, universities, hospitals, government institutions, etc. engage public relations personnel and agencies to cast and present their image, objectives and policies in the best possible light. For somebody to become a successful public relation consultant, it is imperative to have a liking to meet people along with excellent communication skills, ability to interact with, convince people, and build a rapport is important. The other traits should be, quick decision making abilities and good organizational skills.

Subjects of BAJMC (Electronic Media)

Year 1
First Year Second Year Third Year
Group- 1 : Paper- I Paper- II Group- 1 :Paper- I Paper- II Group- 1 : Paper- I Paper II
Lingua Skills-I Lingua Skills-II Introduction to Media models and theories Media Law and Ethics Digital Media Digital Marketing
Group- 2 : Paper- I Paper- II Group- 2 :Paper- I Paper- II Group- 2 : Paper- I Paper II
Digital Photography Visual Design Aesthetics & Applications Radio production and Podcast Basics of Film Making Film distribution and marketing I Film distribution and marketing II
Group- 3 : Paper- I Paper- II Group- 3 :Paper- I Paper- II Group- 3 : Paper- I Paper II
Understanding Cinema Film Journalism Writing for Media Communication Campaign Advertising, PR and Events Corporate Communication
Group- 4 : Paper- I Paper- II Group-4 :Paper- I Paper- II Group- 4 : Paper- I Paper II
Audio Visual Production Electronic News Production Film theories and practice Videography and Cinematography Media Houses Digital Infographic and Communication
Group- 5 : Paper- I Paper- II Group- 5 :Paper- I Paper- II Group- 5 : Paper- I Paper II
Media and Information Literacy Visual and Digital Literacy Visual Effects and Editing Media Management Film and Web series Production I Film and Web series Production II
Group- 6: Paper- I Paper- II Group- 6 :Paper- I Paper- II Group- 6 : Paper- I Paper II
Media, Society and Administration Reporting and Editing for Television Theatre Communication International Communication Digital Media Digital Marketing
Group- 6: Paper- I Paper- II Group- 6 :Paper- I Paper- II Group- 6 : Paper- I Paper II
Project (Workshop based) on Photography Project (Workshop based) on Anchoring and reporting for Television Project (Workshop) on Screen Play writing Project (Internship based) Portfolio Production Audio Visual Profile on the base of production portfolio

For Further Inquiry ---
Prof. Zuber khan- 7869913307
Coordinator- BAJMC Electronic Media