Master of Mass Communication (MMC)
(Specialization - Digital Media and Corporate Communication)


(2 Year – Semester Based Full Time Degree Program)

Course Title Mode Duration Seats
Master of Mass Communication (MMC) Specialization – Digital Media and Corporate Communication Full Time 2 Years 60

Eligiblity

  • Graduation in any subject with 50% in aggregate.

Documents/Certificates required at the time of Admission

  • Copy of mark sheet of 10th ,12 th and Graduation.
  • Transfer Certificate (in original).
  • Migration Certificate (in original).
  • Affidavit (for change in name/surname).
  • 5 Photographs of candidate.
  • 1 Photograph of Father and 1 of Mother.
  • Caste certificate in case of SC / ST / OBC.
  • Jain Minority cartificate for Jain community..
  • Gap certificate in case of any gap during study.

Program Overview

The field of communication is expanding and leaping with the newest technologies around us. Now it is not limited to mere dissemination of information about the society, politics, economy, etc but it is also creating itself as a space for engagement and conversation between the public- community, and authorities-organizations. This 2-year programme gives you an insight into the critical aspects of digital media development, new-aged campaigns, digital transformations, theory and practice of digital communication, corporate branding, integrated marketing communication, advertising, and media management, etc.

Aim

The curriculum blends subject knowledge with industry-driven skills and its up-gradation thus developing cognitive, social, emotional, and leadership competencies of the students. It will have a wide variety of subjects to inculcate the art of crafting communicative content, critical thinking, strategic orientation, leadership skills, team management, and professionalism. It aims to give exposure to the real day-to-day business and practices of digital media and the world of corporate communication. Today the media industry has a wide variety of careers in digital media, corporate communication, digital marketing, media planning, media management, marketing and branding, public relations, communication research, visual communication, etc. The program trains students to create content that educates readers and engages consumers of varied interests

Objectives

Objectives of MMC program (Digital Media & Corporate Communication) are:

  • To develop a strong understanding and identification of various Media and its trends.
  • To prepare the aspirant to analyze various needs of communication.
  • To build up writing expertise of students for various media domains.
  • To enhance research and design thinking approach.
  • To facilitate students to develop communication and marketing strategies.
  • To be enable to design solutions in the area of digital media and spaces.
  • To simulate skills required for digital and corporate industry.
  • To develop market knowledge, multi-tasking in the field of Media Planning and Buying.
  • To boost critical and analytical thinking for Business Communication.
  • To explore entrepreneurial skills in the domains of Digital, Advertising, Public Relations industry.

Experiential Learning through:

  • Industry driven Workshops
  • Live Projects
  • Value-Added Certification Programmes
  • Industry Research projects
  • Specialization based projects in each semester
  • Industry Interactions and Visits

Skills Enhancement:

After completion of this two year degree program in Master of Mass Communication (MMC, Digital Media and Corporate Communication) the students will be able to enhance skills like:

  • Project Execution
  • Strategy Management
  • Media and Communication Management
  • Digital Broadcaster and Marketer
  • Business Development
  • Handling Corporate Affairs Divison
  • Understanding Internal/External communication tools

Opportunities:

The industry of media is witnessing digital and technological advancements; keeping this in mind the department organizes employability workshops for students, initiates bridge-building with prospective employers. The faculty members provide individual guidance to students and assist them with jobs, projects, and other volunteering opportunities. Considering the required skills and workforce for the digital and corporate industry, this programme equips students with the required technical and communicative skills, and helps them in getting the following entry-level positions in the industry:

  • Digital Marketers
  • Brand Managers
  • Business Development Associates
  • Digital Lead Executives
  • Media Buyers and Planners
  • Viral Campaign specialists
  • Corporate Communicators
  • Advertising & Public Relations Professionals
  • Data Journalists
  • Market Researchers
  • Content specialist and Managers
  • Communication Analyst and Auditors
  • Communication Advisors
  • Content Marketers

Subjects of Master of Mass Communication (Digital Media and Corporate Communication)

FIRST SEMESTER
Indian Media Landscape Foundation and Principles of Corporate Communication Fundamentals of Digital Media and Marketing Communication Research and Evaluation Digital Design & Layout Techniques Organizational Behaviour
Project & Assessment – on the basis of Specialisation subject.
SECOND SEMESTER
Corporate Leadership and Strategy Management Brand Management & Advertising Techniques Digital Data and Analysis Writing for Internet Media E-ship with Digital Media Digital Editing &Production Techniques
Project & Assessment – on the basis of Specialisation subject.
THIRD SEMESTER
Consumer Behaviour Risk and Crisis Management New Media & Mobile Communication Digital Media and Audience Behaviou New Media Ethics & Journalism Workshop Based Certification
Project & Assessment – on the basis of Specialisation subject.
FOURTH SEMESTER
Business Communication & Visual Language Integrated Marketing Communication Media Planning and Buying Internal Communication & Management Communication Models & Theories Dissertation


For Further enquiry- Please feel free to contact on - 7869199321