MASTER OF BUSINESS ADMINISTRATION (MARKETING MANAGEMENT)

Program Outcomes of Management Programs

Acquiring and developing management concepts leading to ethical values which ensures effective problem solving abilities, team work and leadership qualities with global perspective.

Upon completion of the MBA (MM) program, students will:

• Develop and implement integrated marketing strategies and solutions for local and global markets.
• Apply innovative marketing solutions by integrating knowledge of various cross functional areas of business.
• Design, conduct, analyze and utilize market research to aid managerial decision making
• Apply technology to marketing functions in local and global scenario
• Demonstrate effectively oral and written communication skills

Proposed Curriculum Applicable from the Academic Year 2019-21

Choice Based Credit System

S.N.	NATURE OF COURSE	SEMESTER WISE CREDITS				TOTAL CREDITS
		I SEM	II SEM	III SEM	IV SEM
1	CORE	21	18	9	9	57
2	ELECTIVES  DISCIPLINE CENTRIC (Opt Four out of Eight courses)	-	-	12	12	24
3	ELECTIVE GENERIC	-	3	-	6	9
4	SOFT SKILL OR  ABILITY ENHANCEMENT	3	3	-	-	6
5	PROJECT WORK & SUMMER TRAINING OR  SKILL ENHAMCEMENT ELECTIVE	-	-	4(SIP/IP*) 4(MRP/SP/LP**)	-	8
6	VALUE ADDED COURSE ELECTIVES	-	1	-	-	1
	TOTAL CREDITS	24	25	29	27	105

*Summer Internship Project/ International Program

** Major Research Project /Special Project/Live Project

MBA(MM) - FIRST SEMESTER

Course Code	Course Title	Nature of Course	Total Credits 24
MM 101C	Fundamentals of Management	Core	3
MM 102C	Organizational Behaviour	Core	3
MM 103C	Marketing Management	Core	3
MM 104C	Accounting For Marketing Managers	Core	3
MM 105C	IT For Business Management	Core	3
MM 106C	Statistical Methods For Business Decisions	Core	3
MM 107C	Business and Marketing Laws	Core	3
MM 108AE	Business Communication	Ability Enhancement	3

MBA(MM) - SECOND SEMESTER

Course Code	Course Title	Nature of Course	Total Credits 25
MM 201C	Human Resource Management	Core	3
MM 202C	Financial Management	Core	3
MM 203C	E-Business Fundamentals	Core	3
MM 204C	Quantitative Techniques	Core	3
MM 205C	Marketing Research	Core	3
MM 206C	Consumer Behaviour	Core	3
MM 207AE	Personality Development	Ability Enhancement Elective	3
MM 208EG	Business Analytics OR Entrepreneurship OR Managerial Economics	Elective Generic (Opt any one)	3
MM209VA	Yoga OR Food and Nutrition OR Time management	Value Added Course Electives(Opt any one)	1

MBA(MM) - THIRD SEMESTER

Course Code	Course Title	Nature of Course	Total Credits 29
MM301C	Advertising And Sales Promotion	Core	3
MM302C	Sales And Distribution Management	Core	3
MM303C	Digital Marketing	Core	3
MM304SE	Major Research Project OR Social Project OR Live project	Skills Enhancement Elective (Opt any one)	4
MM305IP	Summer Internship Project OR International Program	Internship Project	4
MM306ED	Supply chain Management	Elective Discipline Centric	3
MM307ED	Customer RelationshipmManagement	Elective Discipline Centric	3
MM308ED	International Marketing	Elective Discipline Centric	3
MM309ED	Marketing For Non-Profit Organization	Elective Discipline Centric	3
MM310ED	Strategic Product Management	Elective Discipline Centric	3
MM311ED	Pricipales of Public Relations	Elective Discipline Centric	3
MM312ED	Marketing Strategies	Elective Discipline Centric	3
MM313ED	Green and Sustainable Marketing	Elective Discipline Centric	3

Course Code	Course Title	Nature of Course	Total Credits 24
MM 306ED	Supply Chain Management	Elective Discipline Centric	3
MM 307ED	Customer Relationship Management	Elective Discipline Centric	3
MM 308ED	Digital Marketing	Elective Discipline Centric	3
MM 309ED	Corporate Communication	Elective Discipline Centric	3
MM 310ED	Strategic Product Management	Elective Discipline Centric	3
MM 311ED	Principles of Public Relations	Elective Discipline Centric	3
MM 312ED	Marketing Strategies	Elective Discipline Centric	3
MM 313ED	Green and Sustainable Marketing	Elective Discipline Centric	3

MBA(MM) - FOURTH SEMESTER*

Course Code	Course Title	Nature of Course	Total Credits 27
MM 401C	Service Marketing	Core	3
MM 402C	Rural Marketing	Core	3
MM 403C	Retail Marketingt	Core	3
MM 404EG	Advanced IT Applications OR Information System and	Elective Generic(Opt any one)	3
MM 405SE	Management by Consciousness OR Kulhad Economy OR Marketing Analytics	Elective Generic(Opt any one)	4

MBA (MM) – FOURTH SEMESTER*

Course Code	Course Title	Nature of Course	Total Credits 27
MM 401C	Service Marketing	Elective Discipline Centric	3
MM 402C	Rural Marketing	Elective Discipline Centric	3
MM 403C	Retail Marketing	Elective Discipline Centric	3
MM 4054	Advanced IT Applications OR Information System and	Elective Discipline Centric	3
MM 405C	Management by Consciousness OR Kulhad Economy OR Marketing Analytics	Elective Discipline Centric(Opt any one)	3