Program Outcomes of Management Programs
Acquiring and developing management concepts leading to ethical values which ensures effective problem solving abilities, team work and leadership qualities with global perspective.
Upon completion of the MBA (MM) program, students will:
Choice Based Credit System
S.N. | NATURE OF COURSE | SEMESTER WISE CREDITS | TOTAL CREDITS | |||
---|---|---|---|---|---|---|
I SEM | II SEM | III SEM | IV SEM | |||
1 | CORE | 21 | 18 | 9 | 9 | 57 |
2 | ELECTIVES DISCIPLINE CENTRIC (Opt Four out of Eight courses) | - | - | 12 | 12 | 24 |
3 | ELECTIVE GENERIC | - | 3 | - | 6 | 9 |
4 |
SOFT SKILL
|
3 | 3 | - | - | 6 |
5 |
PROJECT WORK & SUMMER TRAINING
|
- | - | 4(SIP/IP*) 4(MRP/SP/LP**) | - | 8 |
6 | VALUE ADDED COURSE ELECTIVES | - | 1 | - | - | 1 |
TOTAL CREDITS | 24 | 25 | 29 | 27 | 105 |
*Summer Internship Project/ International Program
** Major Research Project /Special Project/Live Project
Course Code | Course Title | Nature of Course | Total Credits 24 |
---|---|---|---|
MM 101C | Fundamentals of Management | Core | 3 |
MM 102C | Organizational Behaviour | Core | 3 |
MM 103C | Marketing Management | Core | 3 |
MM 104C | Accounting For Marketing Managers | Core | 3 |
MM 105C | IT For Business Management | Core | 3 |
MM 106C | Statistical Methods For Business Decisions | Core | 3 |
MM 107C | Business and Marketing Laws | Core | 3 |
MM 108AE | Business Communication | Ability Enhancement | 3 |
Course Code | Course Title | Nature of Course | Total Credits 25 |
---|---|---|---|
MM 201C | Human Resource Management | Core | 3 |
MM 202C | Financial Management | Core | 3 |
MM 203C | E-Business Fundamentals | Core | 3 |
MM 204C | Quantitative Techniques | Core | 3 |
MM 205C | Marketing Research | Core | 3 |
MM 206C | Consumer Behaviour | Core | 3 |
MM 207AE | Personality Development | Ability Enhancement Elective | 3 |
MM 208EG | Business Analytics OR Entrepreneurship OR Managerial Economics | Elective Generic (Opt any one) | 3 |
MM209VA | Yoga OR Food and Nutrition OR Time management | Value Added Course Electives(Opt any one) | 1 |
Course Code | Course Title | Nature of Course | Total Credits 29 |
---|---|---|---|
MM301C | Advertising And Sales Promotion | Core | 3 |
MM302C | Sales And Distribution Management | Core | 3 |
MM303C | Digital Marketing | Core | 3 |
MM304SE | Major Research Project OR Social Project OR Live project | Skills Enhancement Elective (Opt any one) | 4 |
MM305IP | Summer Internship Project OR International Program | Internship Project | 4 |
MM306ED | Supply chain Management | Elective Discipline Centric | 3 |
MM307ED | Customer RelationshipmManagement | Elective Discipline Centric | 3 |
MM308ED | International Marketing | Elective Discipline Centric | 3 |
MM309ED | Marketing For Non-Profit Organization | Elective Discipline Centric | 3 |
MM310ED | Strategic Product Management | Elective Discipline Centric | 3 |
MM311ED | Pricipales of Public Relations | Elective Discipline Centric | 3 |
MM312ED | Marketing Strategies | Elective Discipline Centric | 3 |
MM313ED | Green and Sustainable Marketing | Elective Discipline Centric | 3 |
Course Code | Course Title | Nature of Course | Total Credits 24 |
---|---|---|---|
MM 306ED | Supply Chain Management | Elective Discipline Centric | 3 |
MM 307ED | Customer Relationship Management | Elective Discipline Centric | 3 |
MM 308ED | Digital Marketing | Elective Discipline Centric | 3 |
MM 309ED | Corporate Communication | Elective Discipline Centric | 3 |
MM 310ED | Strategic Product Management | Elective Discipline Centric | 3 |
MM 311ED | Principles of Public Relations | Elective Discipline Centric | 3 |
MM 312ED | Marketing Strategies | Elective Discipline Centric | 3 |
MM 313ED | Green and Sustainable Marketing | Elective Discipline Centric | 3 |
Course Code | Course Title | Nature of Course | Total Credits 27 |
---|---|---|---|
MM 401C | Service Marketing | Core | 3 |
MM 402C | Rural Marketing | Core | 3 |
MM 403C | Retail Marketingt | Core | 3 |
MM 404EG | Advanced IT Applications OR Information System and |
Elective Generic(Opt any one) | 3 |
MM 405SE | Management by Consciousness OR Kulhad Economy OR Marketing Analytics | Elective Generic(Opt any one) | 4 |
Course Code | Course Title | Nature of Course | Total Credits 27 |
---|---|---|---|
MM 401C | Service Marketing | Elective Discipline Centric | 3 |
MM 402C | Rural Marketing | Elective Discipline Centric | 3 |
MM 403C | Retail Marketing | Elective Discipline Centric | 3 |
MM 4054 | Advanced IT Applications OR Information System and | Elective Discipline Centric | 3 |
MM 405C | Management by Consciousness OR Kulhad Economy OR Marketing Analytics | Elective Discipline Centric(Opt any one) | 3 |