MASTER OF BUSINESS ADMINISTRATION

(ADVERTISING AND PUBLIC RELATIONS)


Program Outcomes
Upon completion of the program, students will be able to:
  • Apply knowledge of management theories and practices to solve business problems.
  • Demonstrate the use of application software and technology to design ad campaigns and corporate branding elements.
  • Integrate Advertising and PR with other Promotional tools for solving marketing problems.
  • Demonstrate ethical behaviour, environmental and social concerns while taking marketing and promotion decisions.
  • Design Advertising and PR campaigns using the concepts learnt in the course.

Proposed Curriculum Applicable from the Academic Year 2021 - 2023

(Choice Based Credit System)

S.N. NATURE OF COURSE SEMESTER WISE CREDITS TOTAL CREDITS
    I SEM II SEM III SEM IV SEM  
1 CORE 21 18 09 12 60
2 ELECTIVES DISCIPLINE CENTRIC - - 12 12 24
3 ELECTIVE GENERIC - 3 - 3 6
4

SOFT SKILL
OR
 ABILITY ENHANCEMENT

3 3 - - 6
5

PROJECT WORK & SUMMER TRAINING
OR
 SKILL ENHAMCEMENT

- - 4
4
- 4
4
6 COMP VIVA VOCE -
6 VALUE ADDED COURSE ELECTIVES - 1 - - 1
TOTAL CREDITS 24 25 29 27 105

FIRST YEAR

MBA(APR) - FIRST SEMESTER

Course Code Course Title Nature of Course Total Credits
APR 101C Fundamentals of Management Core 3
APR 102C Marketing Management Core 3
APR 103C Principles of Public Relations Core 3
APR 104C Finance for Managers Core 3
APR 105C Organizational Behavior and HRM (new)  Core 3
APR 106C Marketing Research  Core 3
APR 107C MS Office and Google Applications in Management  Core 3
APR 108AE Personality Development   Ability Enhancement 3

MBA(APR) - SECOND SEMESTER

Course Code Course Title Nature of Course Total Credits 25
APR 201C Advertising Management and Campaign Planning    Core 3
APR 202C Computer Graphics     Core 3
APR 203C Quantitative Techniques   Core 3
APR 204C Digital Marketing    Core 3
APR 205C Sales and Distribution Management  Core 3
APR 206C Marketing Analytics - I   Core 3
APR 207AE

Business Communication

Ability Enhancement

3
APR 208EG

Business Ethics and Corporate Governance
ORIntroduction to Psychology

Elective Generic
(Opt any one)

3
APR209VA Yoga
ORFood Nutrition
OR
Time Management
Value Added Courses Electives (Opt any one 1

SECOND YEAR

MBA(APR) - THIRD SEMESTER

Course Code Course Title Nature of Course Total Credits
APR 301C Animations and Multimedia    Core 3
APR 302C Audio-Video Production Technologies Core 3
APR 303C Creative Writing Core 3
APR 304SE Major Research Project
OR
Advertising Research and Campaign Planning Project
Skill Enhancement Elective
(Opt any one)
4
APR 305IP Summer Internship Project
OR
International Program
Internship Project 4
 
Course Code Course Title Nature of Course
(Opt any four out of eight from Elective Discipline Centric)
Credits 12
APR 306ED Marketing Strategies Elective Discipline Centric 3
APR 307ED Rural Marketing Elective Discipline Centric 3
APR 308ED Business Marketing Elective Discipline Centric 3
APR 309ED Consumer Behavior Elective Discipline Centric 3
APR 310ED Cases in Advertising and Public Relations Elective Discipline Centric 3

MBA(MM) - FOURTH SEMESTER

Course Code Course Title Nature of Course
Total Credits
APR 401C Commercial Designing Core 3
APR 402C Media Planning Core 3
APR 403C Service Marketing and Management of Ad Agency Core 3
APR 404C Client Servicing and Account Planning Core 3
APR 405EG Entrepreneurship OR
Managerial Economics
Elective Generic
(Opt any one)
3
Course Code Course Title Nature of Course
Total Credits
APR 406ED Strategic Product Management Elective Discipline Centric 3
APR 407ED International Marketing Elective Discipline Centric 3
APR 408ED Strategic Brand Managemen Elective Discipline Centric 3
APR 409ED Retail Marketing Elective Discipline Centric 3
APR 410ED Corporate Communications Elective Discipline Centric 3
APR 411ED Direct and Event Marketing Elective Discipline Centric 3
APR 412ED Customer Relationship Management Elective Discipline Centric 3

MEANING OF CODES

  • FT : Stands for Full-Time
  • PT : Stands for Part-Time
  • C : Stands for Core
  • M: Stands for Marketing Management
  • F: Stands for Financial Management
  • H: Stands for Human Resource Management
  • I: Stands for Information Systems Management
  • P: Stands for Productions and Operations Management
  • MAJ: Stands for Major group
  • MIN: Stands for Minor group