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Joining Date

July 1, 2008

Experience

Academic: 23+ Years
Industry: Nil

Dr. Vipin Choudhary

Professor and Head

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Marketing

Dr Vipin Choudhary joined PIMR on July 1, 2008. He is currently working as a Professor and Head of the Department of Marketing with the Prestige Institute of Management and Research (PIMR), Indore. He has more than 23 years of teaching experience at the postgraduate level for the MBA programs. He is a recognized Ph.D. Supervisor in the Faculty of Management, Devi Ahilya Vishwavidyalaya, Indore Since 2010. Seven Research Scholars have been awarded PhD (Management) from DAVV, Indore under his Supervision / Co-Supervision. To his credit, he has more than 40+ research papers in journals, books, and conference proceedings. Seven of his papers have been published in ABDC – A, B & C Ranked, and Scopus Indexed Journals. He has also developed and published 11 Cases in Management. He has presented several research papers at National and International Conferences. He has served as Managing Editor of Prestige International Journal of Management and Research (UGC Approved) for over two years. He has edited a book titled “Managing People, Processes, and Environment for Global Prosperity”. He has also edited a Case Monograph titled ‘Cases in Management: Indian Experiences’. He has coordinated and handled various academic and administrative responsibilities including Head of Department – Marketing, International Conference, Manthan (Annual Management Fest), Research Methodology Workshop, Swavlamban, Examination, E-Cell, Shantiniketan, and Admissions, to mention a few. He has also attended several National and International Conferences, Seminars, Workshops, and Faculty Development Programs organized by renowned institutes including IIM Bangalore, IIM Rohtak, IIT Roorkee, MDI Gurgaon, NMIMS Mumbai, International Management Institute (IMI), New Delhi, National Entrepreneurship Network (NEN), Bangalore, etc.  He has conducted a different training session on ‘Sales Management’ for employees of the Indian Postal Department. He also conducted training sessions on ‘Motivation’ for Platoon Commanders of the Police Department at Rustamji Armed Police Training College (RAPTC), Indore.

Subjects

Consumer Behaviour, Service Marketing, Sales and Distribution Management, Marketing Research, Digital Marketing, Business Research Methods, Business Analytics, Marketing Management

Area of Training and Consultancy

Marketing and Sales

Professional Affiliation

  • Reviewer, Inderscience Publishers for Intonational Journal of Electronic Marketing and Retailing
  • Member of the Indian Society of Training and Development (ISTD) and served as an Honorary Secretary in the Indore Chapter for over two years.
  • Doctor of Philosophy (PhD) (in Marketing Management) from Devi Ahilya Vishwavidyalaya (DAVV), Indore, India.
  • Master of Business Administration (MBA) from Devi Ahilya Vishwavidyalaya (DAVV), Indore.
  • Master of Science (M.Sc.) (in Mathematics) from the School of Mathematics Devi Ahilya Vishwavidyalaya (DAVV), Indore.
  • Bachelor of Science (B.Sc.) from Devi Ahilya Vishwavidyalaya (DAVV), Indore. 
  • Higher Diploma in Software Engineering (HDSE) a two-year diploma course from APTECH Computer Education, Indore.
  • ‘The Fundamentals of Digital Marketing’ certificate exam conducted by Google Digital Unlocked (Duration: 40 Hours) (Certificate Number: 7SU 73F DX6)
  • Felicitated with a Certificate and Cash Prize of Rs. 10,000 for Research Paper Publication [“Modeling Stock Market Return Volatility:  GARCH Evidence from Nifty Realty Index”, published in Finance India Vol. XXXVI, Issue: 1, pp.159-169; during Eighteenth PIMR International Conference on “Transforming Management Practices and Processes for economic development and societal welfare” Organized by PIMR, Indore on February 25–26, 2023.
  • Felicitated with Nation Builder Award for his valuable contribution to nation-building as a teacher under Rotary India Literacy Mission by Rotary Club of Indore, Navlakha on the occasion of Teacher’s Day on September 5, 2021. 
  • Felicitated with a Certificate and Cash Prize of Rs. 15,000 for Research Paper Publication [“Analyzing the impact of consumer innovativeness and perceived risk in Internet banking adoption: A study of Indian consumers”, published in International Journal of Bank Marketing, during Fourteenth PIMR International Conference on “Rethinking Strategies for Leadership and Governance in Emerging Global Scenario” Organized by PIMR, Indore on January 11– 12, 2020.
  • Felicitated with a Certificate and Cash Prize of Rs. 5,000 for a Research Paper Publication [“Barriers to adopting Internet Banking: Analyzing the Influence of Information Availability and Consumer Demographics” published in International Journal of Financial Services Management  during Thirteenth PIMR International Conference on Business and Entrepreneurial Practices for Global Prosperity and Happiness” Organized by PIMR, Indore on February 09 – 10, 2019.
  • Received the plaque for completing 10 years of valued association with PIMR, Indore during Thirteenth PIMR International Conference on Business and Entrepreneurial Practices for Global Prosperity and Happiness” Organized by PIMR, Indore on February 09 – 10, 2019

Dhara Jain, Sachin Mittal, Vipin Choudhary (March 2022), “Modelling Stock Market Return Volatility: GARCH Evidence from Nifty Realty Index”, published in Finance India Vol. XXXVI, Issue: 1, pp.159-169; March 2022 ISSN: 0970 – 3772; (Impact Score: 8.389) (Scopus Indexed Journal) (ABDC Ranking list: C)

Deepak Deshmukh and Vipin Choudhary (June 2022), “Impact of Trust, Perceived Risk, on Mobile Wallet Adoption in India: An Extended Technology Adoption Model” Published in Journal of Education (Rabindra Bharti University), Vol. 25 6 (1), June 2022, pp. 181-188. (ISSN:0972-7175) (UGC Care, Peer Reviewed and Refereed Journal)

Vikas Chauhan, Rambalak Yadav, Vipin Choudhary (April 2021), “Adoption of electronic banking services in India: an extension of UTAUT2 model” published in Journal of Financial Service Marketing. https://doi.org/10.1057/s41264-021-00095-z ISSN: 1363-0539; ISSN Online: 1479-1846 (Impact Score: 0.97) (ABDC Ranking list: B) (Scopus Indexed Journal)

Rupal Chowdhary, Gunjan Anand, Pallavi Joshi Kapooria, Vipin Choudhary, Mansi Jain and Deepika Mehrotra (July – September 2021), “Strategizing for Premium Positioning: The Case of Hotel Grandeur”, published in South Asian Journal of Management, Vol. 28, Issue: 3, pp.195-211; ISSN: 0971-5428; (Impact Score: 0.339) (ABDC Ranking list: C)

Rohit Joshi, Vikas Chauhan, and Vipin Choudhary (2021), “Marketing of Life Insurance to the Indian BOP Segment: A Literature Review Using the 4A Framework”, IUP Journal of Marketing Management, Nov2021, Vol. 20 Issue 4, p208-226. 19p. ISSN: 0972 – 6845. (UGC Care, Peer Reviewed and Refereed Journal)

Vikas Chauhan, Rambalak Yadav, Vipin Choudhary (February 2019), “Analyzing the impact of consumer innovativeness and perceived risk in Internet banking adoption: A study of Indian consumers”, published in International Journal of Bank Marketing, Vol. 37 Issue: 1, pp.323-339, https://doi.org/10.1108/IJBM-02-2018-0028 Publisher: Emerald Group Publishing Ltd., ISSN: 02652323) (ABDC Ranking list: A) (Scopus Indexed Journal) (Impact Factor: 2.8) (UGC Approved Journal – Journal No. 2614)

Vikas Chauhan and Vipin Choudhary (August 2018), “Barriers to adopting Internet Banking: Analyzing the Influence of Information Availability and Consumer Demographics” published in International Journal of Financial Services Management, Vol. 9(3), July  2018, pp. 207–225, Publisher: Inderscience Enterprises Ltd., ISSN: 1460-6712)(ABDC Ranking list: C) (UGC Approved Journal – Journal No. 44010)

Vikas Chauhan, Vipin Choudhary and Sonam Mathur (May, 2016), “Demographic Influences on Technology Adoption  Behavior: A Study of E-Banking Services in India”, Published in “Prabhandan: Indian Journal of Management”, Volume 9, Issue 05, pp. 45-59. (ISSN: 09752854) (Scopus Indexed Journal) (UGC Approved Journal – Journal No. 38263)

  • MDP conducted on ‘Marketing Research’ for Micro, Small and Medium Enterprises (MSME) at IBMR, IPS Academy, Indore in 2012.
  • MDP conducted on ‘Theories and Practices of Motivation’ for different levels of Police Employees at Rustumji Arms Police Training College, Indore (RAPTC) on May 5, 2010.
  • MDP conducted on ‘Marketing Research’ for Micro, Small and Medium Enterprises (MSME) at IBMR, IPS Academy, Indore in 2010.
  • MDP conducted on ‘Marketing’ for Micro, Small and Medium Enterprises (MSME) at IBMR, IPS Academy, Indore in 2010.
  •  MDP conducted on ‘Motivation’ for different levels of Police Employees at Rustumji Arms Police Training College (RAPTC), Indore on December 23, 2009.
  • Head, Department of Marketing
  • Head, Examination and Evaluation