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Joining Date

15.12.2011

Experience

Academic: 23 years

Dr. Satnam Kaur Ubeja

Associate Professor

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Marketing

Dr. Satnam Ubeja is an experienced academic with 22 years of teaching expertise in the field of Retail Marketing, Consumer Behavior, Sales and Distribution Management, and Design Thinking Research Methodology. Her passion lies in conducting research related to Marketing Analytics, Consumer Behavior, and Customer Satisfaction. Her specific research interests include areas such as Customer Experience, Customer Journey, and Customer Citizenship Behavior.

Dr. Satnam Ubeja received the Best Paper award at different international conferences. She also received RULA Innovation and Betterment excellence award in Excellence Research in Management in 2018, Also received the Best Academician Award from Sikh Association M.P. 

Aside from her academic pursuits, Dr. Ubeja has also gained valuable administrative experience throughout her career. She has held various administrative roles, including Coordinator for International Conferences, Cultural Head, Admission Head, and Course Coordinator. Furthermore, she is a Life Coach Counsellor and possesses strong creative thinking skills.

Dr. Ubeja’s teaching experience spans across different academic disciplines and degree programs. She has taught subjects such as Maths and Marketing to students pursuing B.Sc, B. Pharma, BCA, BBA, M.Sc (Maths), B.Sc (Biotech), B.Com, MCM, MCA, M.Com, MBA, and BE degrees. 

Dr. Ubeja’s approach to education is centered on prioritizing student satisfaction. She believes in adapting to the ever-changing educational environment and demonstrates flexibility in her teaching methods.

Subjects

  • Retail Marketing
  •  Consumer behavior
  •  Sales and Distribution Management
  •  Marketing Analytics
  •  Business Research Methods
  •  Product and Brand Management
  •  Marketing Management
  • Design Thinking
  • Entrepreneurial Mindset
  • Service Marketing

Area of Training and Consultancy

Sales, Consumer behaviour

  • MBA (Marketing)
  • M.Sc.(Maths)
  • B.Sc(PCM)
  • Completed Two Months Short term online Certified Course of “FUNDAMENTALS OF PYTHON BOOTCAMP” Organized by Teaching Learning Center, Ramanujan College, New Delhi, 26th Jan- 12th March 2022.
  • Completed online Certified Course of “Meaningful Marketing Insights” EMORY University, Nov, 2020.
  • Completed online Certified Course of “Brand Management: Aligning Business, Brand and Behavior” London Business School, University of London, Oct 2020.
  • Completed online Certified Course of “Marketing Analytics” From Darden School of Business, University of Virginia  (Aug,2020).
  • Completed online Certified Course of “Market Research and Consumer Behavior” From IE Business School, Madrid, Span, (May,2020).
  • Completed online Certified Course of “Customer Analytics” From Wharton University of Pennsylvania,(May, 2020).
  • Completed online Certified Course of “People Analytics” From Wharton University of Pennsylvania,(May, 2020).
  • Completed online Certified Course of “The complete Digital Marketing Course- 12 courses” from Udemy (April, 2020).
  • Best Paper Award for paper titled “A Study of Consumer Ethnocentrism with Respect to Readymade Apparels  during International Conference organized by Prestige Institute of Management and Research, Indore on Jan 2022.
  • Best Paper Award for  “Mediating Role of customer satisfaction between Service Quality and Customer Loyalty: An Exploratory Study with Special Reference to JIO Telecom.” during the Fifteenth International Conference organized by Prestige Institute of Management and Research, Indore on 30th -31st  Jan 2021.
  • Best Research Paper Award for paper titled “A Study on consumer Perception and Acceptance for online Mass Customization with Social Reference to Fashion Product” during International Conference on Sustainable Growth, innovation & revolution in the New Millennium, Organized by research Development Association & research Development Research Foundation , Jaipur on 7-8th November 2016.Best Research Paper Award for Paper “Consumer Preference towards Soft Drinks” during International Conference on Managing Change in Business Economy,Pacific University, Udaipur, March 2014.
  • Conferred  Excellence Researcher Award in Management by RULA Innovation & Betterment Excellence Award.

Ubeja S., Malukani B. Joshi A.(2023), Service Quality And Customer Loyalty: A Moderated Mediation Model Of Customer Satisfaction. World Journal of Management and Economics. Vol 16 Issue 3, ISSN: 1819-8643. Indexing: ABDC C CATEGORY JOURNAL

Ubeja S. Hyde A., Loya A. and Entony E.(2022),  A Study of Price Perception with Respect to Buying Through Food Delivery App, Pacific Business Review (International), Vol.14, Issue 7, January 2022.(Web of Science, Scopus Listed)

Ubeja S. Hyde A.,(2022), A Study on Perception of Online Education © 2022 ECS – The Electrochemical Society ECS Transactions, Volume 107, Number 1Citation 2022 ECS Trans. 107 2599, First International Conference on Technologies for Smart Green Connected Society 2021 November 29, 2021 – November 30, 2021 , USA Scopus indexed journal ECS Transactions, vol. 107, No.1

Ubeja S. Achcharya S.,(2022), Factors Affecting Young Indian Entrepreneurs Towards Scale Up, Theme: Innovation Practice In Management & Social Science, Korea Review Of International Studies, Volume 15, Special Issue 06, ISSN – 1226-4741 May 2022 C-listed 

Sood T. Ubeja S.,(2022), A Study of Online Impulsive Buying Behavior With Respect to Mobile Phone, Mukt Shabd Journal,Vol. XI, Issue XII, ISSN No. DOI. 10.37896/MSJ. IF 4.6 UGC Listed 

 

Ubeja S., Haryani S. Malukani B.(2021), Impact of Covid-19 Pandemic Lockdown on the Consumer Panic Buying-a Empirical, Design Engineering ISSN: 0011-9342 | Year 2021 Issue: 9 | Pages: 7557- 7567 Scopus Listed UGC Listed 

Telang, V., Gangrade S., Sharma S. & Ubeja S.(2020), Impact on Increasing Retail Credit On Consumption Expenditure in India, (With Special reference to Household Consumption Expenditure), Indore Management Journal, Vol. 12 issue 1, ITM, Indore, Jan-Jun 2020

Ubeja S., Ghariya R., Narang R. & Gupta K.(2020),  Investigating The Role Of Self Confidence Amongst Consumers In The Early Adulthood Stage,  Psychology And Education (2020), ISSN No. 00333077, Site Score 0.2 57(9): 3388-3399 An Interdisciplinary Journal, Scopus listed Journal.

Patel R., Ubeja S.(2018), Innovation to Sustainability : A Case of DCIS, Prestige International Journal of Management and Research, vol. 11(R) Number 1-2, ISSN No. 0974-6080, IF- 6.841, Indexed in Proquest, UGC Listed. 

Kushwah T. Ubeja S. and Chaterjee N.(2017) Factors Influencing Selection of Shopping Malls: An Exploratory Study of Consumer Perception. Vision, 21(3) 1–10© 2017 MDI, SAGE Publications sagepub.in/home.naDOI: 10.1177/0972262917716761 ISSN No. 0972-2629 ( Scopus listed, ABDC Listed- ‘C’ UGC Lister Journal)

Arora Swaranjeet, Patel Jitendra, Ubeja Satnam (2015), Event of Stock Prices of Mahindra and Mahindra Ltd: A Study on Launch of Mahindra e20., FIIB Business Review, Fortune Institute of International Business, Oct- Dec 2015, ISSN No. 2319-7145.Scopus Listed

Ubeja Satnam (2014), “ A Study of Sales Promotion Mix on Customer Satisfaction with Reference to Shopping Malls in Gwalior City,” GITAM Journal of Management,Vishakhapanam, Vol. 12 No. 1, ISSN No. 0972-740X, Jan –March 2014, Pp 81-94. 

  • Resource Person in PIMR SET Program, (online mode) , School teachers (Govt. Semi Govt. Private schools), Basic IT MS Office and Online teaching, 20 Teachers, 27th  to 29th    Sep 2021.
  • Resource Person in PIMR SET Program, (online mode) , School teachers (Govt. Semi Govt. Private schools), Basic IT MS Office and Online teaching, 29 Teachers, 23rd  to 25th    Sep 2021.
  • Resource Person in  PIMR SET Program, (online mode) , School teachers (Govt. Semi Govt. Private schools), Basic IT MS Office and Online teaching, 16 Teachers, 2nd  to 4th Sep 2021.
  • Resource Person in  PIMR SET Program, (online mode) , School teachers (Govt. Semi Govt. Private schools), Basic IT MS Office and Online teaching, 15 Teachers, 1st   to 3rd   Sep 2021.
  • Resource Person in PIMR SET Program, (online mode) , School teachers (Govt. Semi Govt. Private schools), Basic IT MS Office and Online teaching, 40 Teachers, 7th  to 9th  Aug 2021.
  • Resource Person in 3-Days National Workshop on Research Methodology, Organized by  Christian Eminent College, Indore , from 14th– 16th June 2021.
  • Resource Person in Two week Interdisciplinary Refresher Course / FDP Qualitative Research in Punjabi Language, from 11th May- 26th May 2021. Organized by Teaching Learning Center, Ramanujan College, New Delhi. 
  • Resource Person in Two week Interdisciplinary Refresher Course / FDP Managing Online Classes and Co-Creating MOOCs 4.0 in Punjabi Language, from 11th March- 26th March 2021. Organized by Teaching Learning Center, Ramanujan College, New Delhi. 
  • Resource Person in  PIMR SET Program, (online mode) , School teachers (Govt. Semi Govt. Private schools), Basic IT MS Office and Online teaching, 40 Teachers, 7th  to 9th  Jan 2021.
  • Resource Person in  PIMR SET Program, (online mode) , School teachers (Govt. Semi Govt. Private schools), Basic IT MS Office and Online teaching, 67 Teachers, 14th  to 16th  Jan 21.
  • Resource Person in  PIMR SET Program, (online mode) , School teachers (Govt. Semi Govt. Private schools), Basic IT MS Office and Online teaching, 26 Teachers, 21st  to 23rd  Jan 21
  • Resource Person in PIMR SET Program, (online mode) , School teachers (Govt. Semi Govt. Private schools), Basic IT MS Office and Online teaching, 86 Teachers, 21st  to 23rd  Jan 21
  • Resource Person in PIMR SET Program, (online mode) , School teachers (Govt. Semi Govt. Private schools), Basic IT MS Office and Online teaching, 103 Teachers, 21st  to 23rd  Jan 21
  • Resource Person in  PIMR SET Program, (online mode) , School teachers (Govt. Semi Govt. Private schools), Basic IT MS Office and Online teaching, 87 Teachers, 28th to 30th Jan 21.
  • Resource Person in PIMR SET Program, (online mode) , School teachers (Govt. Semi Govt. Private schools), Basic IT MS Office and Online teaching, 73 Teachers, 28th to 30th Jan 21.
  • Resource Person in Soft Skills For Front Line Executives of Postal Department of M.P., 14 March- 6 April, 2014, in PIMR, Indore.

Coordinator- Learning Management THROUGH PRACTICE (LMP)