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Joining Date

July 8, 2014

Experience

Industry: 2 Years
Academic: 11.5 Years

Mr. Prayatna Jain

Assistant Professor

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Marketing

Dr. Jain has rich experience  in academics and industry. He is a Gold medalist in MBA from DAVV. He is considered to be Technophile and a Corporate Trainer. He is a certified Digital Marketing practitioner and also certified in Business Simulation and Design Thinking. He is a mentor to several start-ups and entrepreneurs in the town and also plays the role of Global Jury with the National Entrepreneurship Network, USA to assess the business plans from different parts of the world. He has more than 20 publications in reputed journals, including eight in UGC Care and two in ABDC & Scopus listed journals, and also he has two patents. He has regularly been invited as a guest speaker and trainer on various platforms. Apart from this, He is also holding office as President of the Alumni Association of Vidya Sagar School since 2014. His core area of excellence is organising various academic and non-academic events.

Subjects

Marketing Management, Digital Marketing, Marketing Strategies, Strategic Management, Business Marketing,  Direct and Event Marketing, Consumer Behaviours and Sales Management, Service Marketing, Social Media Marketing, Product Management, Email and Affiliate Marketing, Fundamentals of Management, Organisational Behaviour, Entrepreneurship

Area of Training and Consultancy

  • Digital Marketing
  • Social Media Marketing
  • Marketing Strategies
  • Strategic Management
  • Entrepreneurship
  • Ms Powerpoint
  • D. (Management) from DAVV, Indore
  • UGC NET Qualified (Management)
  • MBA (Marketing and HR)
  • Resource Person on the topic ‘Art Work Selling and Techniques’ for ‘NGO – Create Stories’ on 13th November, 2022.
  • Selected as Expert Evaluator for Toycathon 2022 under the aegis of the Government of India, Ministry of Education’s Innovation Cell with support from All India Council for Technical Education, Ministry of Women and Child Development, Ministry of Commerce and Industry Ministry of MSME, Ministry of Textiles and Ministry of Information and Broadcasting.
  • Selected as Expert Evaluator under the Smart India Hackathon 2022, organized under the aegis of Ministry of Education, Government of India, MoE’s Innovation Cell, AICTE, India.
  • Resource Person for a three days Faculty Development Program on ‘All you wanted to know about conducting a webinar on Zoom from 23rd to 25th June 2020 at PIMR, Indore as a facilitator
  • Global Jury, National Entrepreneurship Network by Wadhwani Foundation, USA since 2021.

Loya, A., Jain, P., Jain, P., Kushwaha, T., Shrivastava, D., & Joshi, I. (2023). DEPLOYMENT AND IMPACT OF INNOVATIVE TEACHING-LEARNING PRACTICES IN HIGHER EDUCATION (Patent No. G06Q0050200000, G06Q0010060000, G09B0019000000, G09B0023280000, G09B0007000000). Intellectual Property India,.https://search.ipindia.gov.in/IPOJournal/Journal/Patent

Loya, A., Jain, P., Jain, P., Kushwaha, T., Shrivastava, D., Joshi, I., & Sial, S. (2023). An Innovative Method for Improving Online Education System and Education Skill Teaching Evaluation System through the Use of Artificial Intelligence and Machine Learning (Patent No. G06K 096200, G06N 200000, G06Q 100600, G06Q 502000, G09B 190000). Intellectual Property India,. https://search.ipindia.gov.in/IPOJournal/Journal/Patent

Tarun Kushwaha, Arpit Loya, Prayatna Jain & Deepti Bajpai Kukrety (2021) Unique Application Of Sales-Orientation Customer-Orientation (SOCO) Scale As A Behavioral Assessment Tool To Predict Future Orientation Of Students: A Study, Marketing Education Review, DOI: 10.1080/10528008.2021.1937227 (Indexed in  Taylor & Francis Indexation: SCOPUS, ABDC category – C, EBSCO host and ERIC in May 2021)

Loya A., Kushwaha T., and Jain P.; “Expansions on the Wings of Fragrance: The Case of Bengaluru Astha Perfumery House (BAPH)” South Asian Journal Management (ISSN: 0971 – 5428) Vol. no. 26.1, January – March 2019, p.p.151 – 164.. (ABDC ‘C’ Category listed, ERA Listed, Cabell’s Directory of Publishing Opportunities in Management Listed).

Jain Prayatna, Ubeja Dr. Satnam & Loya Arpit, (2018). “A Review on Factors Affecting Online Purchase in 21 st Century”, in Shabd Braham: International Research Journal of Indian languages.  ISSN: 2320-0871, Volume VI, Issue III, January 2018. pp. 169 – 174 (UGC Listed Journal – 48831)

Jain Prayatna, Ubeja Dr. Satnam & Loya Arpit, (2018). “A Study of Purchase involvement of student towards Branded apparels in the city of Indore”, in Shabd Braham: International Research Journal of Indian languages.  ISSN: 2320-0871, Volume VI, Issue III, January 2018. pp. 92 – 95 (UGC Listed Journal – 48831)

Jain Prayatna, Ubeja Dr. Satnam & Loya Arpit (2018) “Perception towards Advertisement: A study of Teenagers”, in Prestige International Journal of Management and Research. ISSN: 0974 – 6080 Volume10, Issue III, February 2018. pp. 175 – 186 (UGC Listed Journal – 63500)

Acharya, S., Ubeja, S., Jain, P., & Loya, A., “Consumer Buying Behavior towards Toothpaste”, International journal of Computer Science and Engineering, (e-ISSN: 2347-2693) Vol-6, Issue-9, Nov’2018. (UGC Listed Journal – 63193, Impact Factor – 3.022) pp. 74 -82

 

Loya, A., Ubeja, S., Jain, P., Acharya, S., & Bhosle, P.; “A Study to Analyze the Change in Consumer Behavior towards Luxury Goods among students when exposed to Social Media Marketing with specific reference to Wrist Watches”, International journal of Computer Science and Engineering, (e-ISSN: 2347-2693) Vol-6, Issue-9, Nov’2018. (UGC Listed Journal – 63193, Impact Factor – 3.022) pp. 67 – 73

Ubeja, S., Acharya, S., Jain, P., Loya, A., & Tiwari, R; “Factors Affecting the Public Opinion of Advertisements with respect to Apparels”, International journal of Computer Science and Engineering, (e-ISSN: 2347-2693) Vol-6, Issue-9, Nov’2018. (UGC Listed Journal – 63193, Impact Factor – 3.022) pp. 60 – 66

Jain, P., Loya, A., Ubeja, S., Acharya, S., & Tiwari, V.; “A study on consumer behavior towards Branded Sunglasses amongst the students of Indore city”, International journal of Computer Science and Engineering, (e-ISSN: 2347-2693) Vol-6, Issue-9, Nov’2018. (UGC Listed Journal – 63193, Impact Factor – 3.022) pp. 28 – 33

  • Resource Person on the topic ‘Art Work Selling and Techniques’ for ‘NGO – Create Stories’ on November 13, 2022.
  • Invited as Guest Speaker on the topic ‘How to sell art digitally?’ by ‘NGO – Create Stories’ on 14th July 2019.
  • Conducted a Training session for employees of Mangalam Bajaj Auto Pvt. Ltd. on the topic – ‘Mangalam Bajaj: How to bring Prosperity’ on 20th April, 2019.
  • Conducted a Training session for employees of the Postal Department on the topic ‘Customer Dealing Behavior’ on 3rd February 2019.       
  • Conducted a Training session for employees of the Postal Department on the topic ‘Customer Dealing Behavior’ on 16th December 2018.   
  • Invited as Judge and Speaker at ‘Innovative Idea Competition’ at PIEMR, Indore on 15th September 2018.
  • Guest Lecture in an event organized by Create Stories, Indore at Vidya Sagar School, Indore on  July 12th , 2017
  • Workshop on Digital Marketing at Mahakal Institute of Technology and Management, Ujjain. 27th September 2016:
  • Training at RAPTC, Indore on the ‘Superior Subordinate Relationship’ topic. 18th July 2015.
  • Coordinator- Marketing Club