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Joining Date

July 23, 2005

Experience

Industry: 4 years
Academic: 18 years

Dr. Pragya Keshari

Associate Professor

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Marketing

Dr. Pragya Keshari has rich experience in both industry as well as academia. She has authored and published more than 25 research papers in ABDC, Scopus, UGC-CARE listed journals of national and international repute. Her research work has been widely cited by scholars of India and abroad.

She has also authored case studies that have been published by international agencies such as ECCH and The Case Centre. She has attended and presented papers in various National and International Conferences including Nirma University, Ahmedabad and J K Lakshmipat University, Jaipur. She has also edited a book titled “Mapping Business Excellence through Vision, Values and Vibrant Practices” and has also authored Status Paper “Role of NGOs in Sustainable Development”. She is a recognized Ph.D. Guide of Management in Devi Ahilya University, Indore.  She has also completed and submitted a Research Project sponsored and funded by ICSSR, Ministry of HRD, New Delhi.

She has also reviewed research articles of reputed journals including Business Perspectives and Research, an ABDC-C Listed journal.

Subjects

  • Advertising and Sales Promotion
  • Marketing Management
  • Digital Marketing
  • International Marketing
  • Principles of Public Relations
  • Business Research Methods
  • Service Marketing

Area of Training and Consultancy

  • Digital Marketing
  • Sales 
  • Integrated Marketing Communication
  • Ph.D.
  • MBA(Advertising and Public Relations)
  • Conferred Best Research Paper Award for the paper “Emergence of Social Listening: Pay Heed or Perish” during Eighteenth International Conference on organized by Prestige Institute of Management And Research, Indore on February 25-26, 2023
  • Invited as Speaker in Webinar on Advertising and Sales Promotion organized by D Y Patil, Deemed to be University, on October 8, 2022.
  • Invited as an Expert to adjudge National Level Summer Project Contest by V M Patel Institute of Management, Ganpat University, Gujarat on September 23-24, 2022.
  • Conferred Best Research Paper Award for the paper “Impact of Hedonic Shopping Motivation on Online Purchase of Apparels” during Seventeenth International Conference on organized by Prestige Institute of Management And Research, Indore on February 19-20, 2022

Keshari, Pragya and Ajit Upadhyaya (2023). Media Consumption Behaviour amidst COVID 19 Pandemic. Manager: The British Journal of Administrative Management, 59(1), 43-54.  (ISSN – 1746 1278)

Keshari, Pragya (2021). Innovative Marketing Strategies for Small and Medium Enterprises of Western Madhya Pradesh (India): An Analytical Study. Small Enterprise Development, Management and External Journal, 47 (2), 146-162. Listed in UGC Care-Group I and indexed in Sage and EBSCO

Pragya Keshari, Sukhjeet Kaur Matharu and Nisha Bano Siddique (2020). Society Development Initiative (SDI): Committed to Bring Social Change. The Case Centre, Reference Number 820-0082-1.

Keshari, Pragya and Sangeeta Jain (2019). Constituents of Customer Exploratory Tendencies with special reference to Personal Care Products. Prestige International Journal of Management and Research, 11 (1), 65-71.

Keshari, Pragya (2018). Determinants of Consumer Behaviour for Purchasing Branded Apparels. Prestige International Journal of Management and Research, 10 (4), 99-106.

Keshari, Pragya; Farhat Ali Sayed, Devendra Jain and Swati Sabharwal (2018). Effect of Sales Promotion on Consumer Purchase Intention. Prestige International Journal of Management and Research, 10 (5), 118-128.

  • Conducted training program for Class III officers of Indian Postal Department on “Customer Dealing Behaviour” on Janaury 18, 2020. 
  • Conducted training program for trainee Sub-Inspectors at Rustomji Police Training Academy on “Media Management” on May 05, 2014.
  • Conducted training program for Class III officers of Indian Postal Department from March 14, 2014 to April 6, 2014 on “Soft Skill Development and Product Selling Techniques.
  • Conducted training for NSDC- Retail Sales Associate – Level 4 Program organized by NSDC on Retail Management on February 18, 2014.
  • Coordinator- Social Media Promotion
  • Coordinator- Website Development and Management 
  • Coordinator- Content Management