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Joining Date

July 6, 2008

Experience

Industry: 6 Months
Academic: 13.6 Years

Dr. Nidhi Sharma

Assistant Professor

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Marketing

Dr. Nidhi Sharma has fourteen years of extensive academic experience with Prestige Institute of Management and Research. Prior to academics, She did her graduation from Punjab Technical university and post-graduation from Guru Nanak Dev University, Amritsar. She has a doctorate and completed her Ph.D. in marketing from DAVV, Indore. Dr. Nidhi Sharma is a recognized supervisor for Ph.D at D.A.V.V, Indore. She is a Certified Trainer of SMART GIRL PROJECT initiated by BJS, Pune and adopted by DAVV. She has been invited as a Guest Speaker in Faculty development Program organized under the aiges of NSTEDB, Ministry of Science & Technology, Govt. of India, New Delhi and MPCON, Indore (MP.) She is the recipient of “Best Research Paper Award” as well as “Best Teacher Award”. She has attended various national and international conferences where she presented various research papers in her area of specialization. She has also attended and participated in several Faculty Development Programs and Workshops on case writing, research methodology, marketing etc. and has more than 28 publications to her credit in different books, national and international journals. She has been the coordinator of various academic as well as support activities like Curriculum, Implementation of NEP and OBE,  International Conference,  Research Methodology Workshop, Prestige Mark-tinggg Club, Annual Cultural Fest ‘Manthan’, Summer Internship Projects, Time Table, Students’ Placement, Women Empowerment Cell, Smart Girl workshop etc.

Subjects

  • Brand Management
  • Marketing Management
  • Advertising and Media Management
  • Fundamentals of Marketing
  • Consumer Behaviour
  • Retail management

Area of Training and Consultancy

Communication Skills

Professional Affiliation

  • IMA
  • Member of Editorial Board of International Organization of Scientific Research and Development (IOSRD), India

Subjects

  • Brand Management
  • Marketing Management
  • Advertising and Media Management
  • Fundamentals of Marketing
  • Consumer Behaviour
  • Retail management

Area of Training and Consultancy

Communication Skills

  • Ph.D in Management
  • MBA(Marketing)
  • BCA
  • Best Research Paper Award was conferred for the research paper titled ‘Can Sustainability and Fast Fashion go hand in hand? A Research framework to study the possibility of Sustainable Fashion’ during the 13th National Conference on Business research, innovation and & Technology organized by APEEJAY School of Management on 24th June, 2022.
  • Best Research Paper Award was conferred for the research paper titled ‘Sustainability and fast fashion: disband or Integrate’ during the Sixteenth PIMR International Conference organized on Oct 23-24, 2021

Sharma Nidhi, Raksha Thakur and Saurabh Singh (2022). Swadeshi Versus Global Brands: Mapping the Efficacy of the Self-reliance Invocation. Journal of Development Research, 15(2)74-93 powered by Sage.

Sharma Nidhi, Raksha Thakur, Ajit Upadhyay, A. and Sumit Zokarkar (2022). Customer Preference Analysis of Jewelry Brands: An Indian Experience, SPECIAL ISSUE – Empirical Economics Letters, 21 (1): 23-29. ISSN 1681-8997, ABDC-C Category indexed journal.

Thakur Raksha and Sharma Nidhi, The Vocal For Local Campaign In India: A Concern For Imported Brands?, Conference Proceedings, International Marketing Conference II (iMarC 2022), Contemporary Research in Marketing: Innovation, Inclusion and Integration,edited by Dr. Bidyut Jyoti Gogoi, Dr. Prasanta Chopdar, Dr. Pratap Chandra Mandal, ISBN: 978-93-5701-583-7, Self-published by IIM Shillong, Umsawli, Shillong, Meghalaya, India. (https://www.iimshillong.ac.in/wp-content/uploads/2022/12/eProceedings-iMarC_2022.pdf)

“Analysis of business-to-business (B2B) e-commerce for the growth of the Indian economy” with Intellectual Property Rights, India, under the Office of Controller General of Patents, Design and Trade Marks, Department of Industrial Policy and Promotion, Ministry of Commerce and Industry, Government of India. Date of publication and Patent number: 22/2022, 3rd June, 2022. Date of Application with number: 202211016797, 24th March, 2022

Thakur Raksha, Shah Arun, Sharma Nidhi (2021). Do Superior Brands Contribute to Happiness? Prestige International Journal of Management and Research, 12(1): 124-129.  ISSN 0974-6080, Impact factor: 6.841

Sharma Nidhi, Thakur Raksha, Jain Priyanka (2020). A Factor Analysis on Indian Tourism and Hospitality Industry during 2019 Pandemic. Prestige International Journal of Management and Research, 13(R) (1-2): ISSN 0974-6080, Impact factor: 6.841

Sharma Nidhi, Upadhayay Ajit, Thakur Raksha (2020). CHILDREN AND INTERNET DURING COVID-19 PANDEMIC. Alochana Chakra Journal. ISSN NO:2231-3990, UGC CARE LIST GROUP I, Volume IX(VI), Impact factor: 6.3, pp 230-235.

Thakur Raksha , Joshi Isha and Sharma Nidhi (2020). Effect of Chinese Dumping on India’s Imports. Prestige International Journal of Management and Research, 11(4), 17-26.  ISSN 0974-6080, Impact factor: 6.841

Thakur Raksha, Sharma Nidhi, and Jain Geeta (2020). Blue in the Face, Awaiting The Miracle. Published in The Case Centre, Case Reference no. 520-0123-1, http://casecent.re/p/173296

  • Coordinator- Curriculum 
  • Coordinator- Time Table
  • Coordinator- Prestige Mark-tingg Club