| Diploma in Event management |
Contact Us : 7869999235 |
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| Syllabus Semster I Syllabus Semster II |
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| DEM -101 Event Communications
Examination
The faculty member will award marks of 40 marks for the internal performance of the student. The Semester Examination will be worth 60 marks. It will have two section A and B. Section A, worth 45 marks will comprise of five theories (15 marks each) out of which a student will be required to attempt any three questions. Section B will contain one practical/numerical problem and/or case worth 15 marks.
Contents
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• Critical Stages for All Successful Events
- Introduction
- What is Communication?
- Communication can be like opening a door |
• The Communication Process
- Model of communication
- Communication Fundamental
- Two-way Communication
- Factors of Communication |
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• Type of Communication
- Means of Communication
- Barriers to Effective Communication
- Verbal Communication (Oral & written)
- Types of oral Communication
- Non- Verbal Communication
- Preparing Presentation
- Writing for result |
• Communicating in Organization
- Functions of Business Communication
- Communication Style
- Importance of Effective Communication in Organization
- Presentation an Effective Communication Tool
- Some deadly Sins of Visual Presentation |
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• Use of Celebrities & use of Media in Communication
- The Use of Celebrities
- Types of Media
- Importance, Advantage and drawbacks of various Media |
• Special Communication Tips
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• Writing Press Release and Reports
- Skelton of a Press Release
- Headline for the Press Release
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• Event Bids and Proposals
- Who Holds Events, Conference and Conventions?
- The Ins and Outs of Bidding
- Key Perspectives
- Writing a Bid Brief and Document
- Technical Aspects of Bid Document |
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| EMPR -102 Event Team Leadership
Examination
The faculty member will award marks of 40 marks for the internal performance of the student. The Semester Examination will be worth 60 marks. It will have two section A and B. Section A, worth 45 marks will comprise of five theories (15 marks each) out of which a student will be required to attempt any three questions. Section B will contain one practical/numerical problem and/or case worth 15 marks.
Contents
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• Introduction To Event management
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• Critical Stages for all Successful Events
- Marketing Research Techniques
- The 5 W's
- Event Design
- The Site Inspection |
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• All About Teams
- The Nature of Teams
- History of Teams
- Types of Teams
- Basics of Team Functioning
- Stabilizing Team leadership |
• Introduction To Event management |
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• Selecting the Event
- Defining the Cause
- Fitting the Cause
- Organizational Fit
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• Forming the Event Team
- The Core Group
- Understanding Different Chairs |
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• Establishing Event Calendar
- Yearlong campaign/major events
- Midsize Events
- Short-term Event
- Preparing Flow Charts |
• Building Effective Teams
- Needed for Success
- How to build a Team
- Using Volunteer Leadership
- Conducting Event Special Meeting |
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| EMPR -103 Event Accounting
Examination
The faculty member will award marks of 40 marks for the internal performance of the student. The Semester Examination will be worth 60 marks. It will have two section A and B. Section A, will comprise of three theories (15 marks each) out of which a student will be required to attempt any two questions. Section B will contain two practical/numerical problem and/or case worth 30 marks.
Contents
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• Introduction
- Introduction to accounting
- Important terms used in accounting
- Recipients & Payment account
- Income & Expenditure account
- Balance Sheet
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• Budgeting
- What is budge & Budgeting?
- Types of budget
- Preparation of Budget |
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• Marginal Costing as a decision making tool
- Break even analysis
- Cost Volume Profit Analysis
- Decission Making |
• Part II
- Agreements and Contracts
- Elements of Contract
- Cancellation and Attrition Clauses |
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| • Laws & Permissions |
• Formation Of Event Management Company |
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| EMPR – 104 Event Planning
Examination
The faculty member will award marks of 40 marks for the internal performance of the student. The Semester Examination will be worth 60 marks. It will have two section A and B. Section A, worth 45 marks will comprise of five theories (15 marks each) out of which a student will be required to attempt any three questions. Section B will contain one practical/numerical problem and/or case worth 15 marks.
Contents
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• Understanding the four Phase of Event Management
- The Planning Phase
- The Tactical and Deadline Phase
- The Enjoyment Phase
- The Afterglow Phase
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• Designing Your Special –Event Timeline
- Who’s in Charge ?
- How to use the worksheets |
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• Learning From Your Organization’s Past Performance
- How to View Past Fund Raising Events
- How to Proceed |
• Preparing Needs Assessment and Your Case for Support
- How to Assess Your Needs
- How to prepare your Event Case |
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• Planning and Managing to Achieve Your Goals
- Strategic Planning for Your Event
- Identifying Goals & Objectives
- When Goals and Strategic Don’t, Match
- Event Project Management |
• Selecting The Right Event
- Defining the Scope of Your Event
- Selecting the Elements of Your Event Profile
- Selecting a Site
- Choosing Caterers and Menus
- Arranging For Entertainment
- Checking Your Status |
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• Revising the Timeline to stay on Track
- The Tactical Timeline
- A Sample Timeline |
• Constructing & managing your Marketing & Communications Plans
- What is marketing?
- How to Create a Marketing Plan?
- How to Make Fund Raising Plan
- Gift Solicitation sequence
- Begin Asking |
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• Creating Compelling Promotional Materials
- Developing Event Profile Materials
- Using Response Devices that work
- Designing Event Literature
- Don’t look Cheesy |
• Managing the Details
- Creating Site & Logistical Plans
- It’s Show Time
- How to handle Ticket
- The great Name Badge Debate
- Choosing a Guest of Honor
- The Presentation Program
- Reasonable Accommodation |
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• Handling Surprises & Contingencies
- The Disaster Plan
- Unpleasantness & Other Surprises
- If you must cancel |
• Thanking Acknowledging, and Reporting
- How to capitalize on your success
- Say your thank-you’s
- Keep old Friends
- Report to Volunteers and Donors
- Survey to get information
- Report Survey Results
- Make your final Report
- “Blame storming” and other Analytical Report |
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• Conclusion, Applying your Newly Gained Experience
- Start at the End
- Postmortem or Portal? |
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| EMPR -105 Event Accounting
Examination
The faculty member will award marks of 40 marks for the internal performance of the student. The Semester Examination will be worth 60 marks. It will have two section A and B. Section A, will comprise of three theories (15 marks each) out of which a student will be required to attempt any two questions. Section B will contain two practical/numerical problem and/or case worth 30 marks.
Contents
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|
• Introduction
- Introduction to accounting
- Important terms used in accounting
- Recipients & Payment account
- Income & Expenditure account
- Balance Sheet
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• Budgeting
- What is budge & Budgeting?
- Types of budget
- Preparation of Budget |
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• Marginal Costing as a decision making tool
- Break even analysis
- Cost Volume Profit Analysis
- Decission Making |
• Part II
- Agreements and Contracts
- Elements of Contract
- Cancellation and Attrition Clauses |
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| • Laws & Permissions |
• Formation Of Event Management Company |
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| EMPR -101 Event Communications
Examination
The faculty member will award marks of 40 marks for the internal performance of the student. The Semester Examination will be worth 60 marks. It will have two section A and B. Section A, worth 45 marks will comprise of five theories (15 marks each) out of which a student will be required to attempt any three questions. Section B will contain one practical/numerical problem and/or case worth 15 marks.
Contents
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• Overall Planning Structure
- Analyzing the meeting or event
- Assembling your team
- Developing record keeping System
- Establishing Policies & Procedures
- The Budget |
• Programme Design
- Purpose of the Event or Meeting
- Programme Design Tips |
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• Speakers and Other Participants
- Who are the people on the Programme?
- Some Programme Participant Tips |
• Data Collection, Evaluation and Reporting
- Sources of data
- Data Collection Techniques
- Data Evaluation
- Reporting |
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• Marketing and Promotion
- Types of Meeting and Events
- Marketing Considerations
- Type of Promotional Materials
- Marketing and Promotion Tips |
• Graphic Design & Printing
- The Printing Process
- Type of Printing Companies
- The Printing Budget |
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• Registration
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• Attendee’s Service
- Determining Attendee’s Needs
- Transportation
- Special Services for Special People |
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• Special Events
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• Food & Beverages
- Type of Food
- Guarantees
- Ticket Exchange |
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• Expositions
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• Outsourcing
- In-house versus outside services
- Types of Outside Services
- The Negotiation Process
- The Contract |
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| • Establishing a Meeting or Event Coordination Firm |
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| EMPR – 202 Events Logistic & Production
Examination
The faculty member will award marks of 40 marks for the internal performance of the student. The Semester Examination will be worth 60 marks. It will have two section A and B. Section A, worth 45 marks will comprise of five theories (15 marks each) out of which a student will be required to attempt any three questions. Section B will contain one practical/numerical problem and/or case worth 15 marks.
Contents
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• Organization
- Organization Structure
- Job Titles
- On Site Logistic
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• Type of Organization
- Producers without Theatre
- Producing Theaters
- Non- Producing Theaters |
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| • Budgeting and Scheduling |
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• Stage Management
- Getting In and Fitting UP
- The Stage Management Team
- Rehearsals
- Logistic Technique
- Sound
- Audiovisual & Special Effects
- Catering
- Performers
- Hospitality Checklist
- Safety Flying
- Flown Scenery
- Role of Flying
- Built Scenery
- Fire Proofing
- Projected Scenery
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• Props
- Designing & Organizing Props
- Special Effects and their applications
- Confetti Cannon
- Dry Ice
- Flash Spot
- Flying
- FOG
- Hologram
- Indoor Pyrotechnics
- Outdoor Pyrotechnics
- Pyrotechnics Set Piece
- Wind Machine |
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• Audio Visual
- Event Technology and its Purpose
- Overhead Projector
- Projector Screens
- Slide Projector
- Video Projector |
• Lighting
- Lighting Equipments
- Control Room
- Lighting Procedure
- Equipment Schedule
- Applications of Lighting |
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• Audio Visual
- Event Technology and its Purpose
- Overhead Projector
- Projector Screens
- Slide Projector
- Video Projector |
• Lighting
- Lighting Equipments
- Control Room
- Lighting Procedure
- Equipment Schedule
- Applications of Lighting |
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• Sound
Sound Equipments & Applications • Wardrobe
• Catering
• Staging the Play
• Staging the Dance
• Staging Light Entertainment
• Staging The Amateur Production
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• Audiovisual & other Media
Audiovisual Companies
Teleconferencing
Other hi-tech options
• Site Selection
The Prospectus
Site Inspections
Costing
Planning meeting with safety and security in mind |
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| EMPR- 203 Event Sponsorships
Examination
The faculty member will award marks of 40 marks for the internal performance of the student. The Semester Examination will be worth 60 marks. It will have two section A and B. Section A, worth 45 marks will comprise of five theories (15 marks each) out of which a student will be required to attempt any three questions. Section B will contain one practical/numerical problem and/or case worth 15 marks.
Contents
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• Internal Planning
- Introduction
- Creating a Sponsorship-friendly organization
- Planning Process
- Components of a Sponsorship Policy
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• Marketing Plan
- Defining your target Market
- Research your target Markets
- Developing the Marketing Plan
- SWOT Analysis |
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• Implementing the Marketing Plan
- Media Promotions
- Publicity
- Database\Loyalty Marketing
- Signage
- The Internet |
• Understanding What u have to Offer
- Define your Core Values & attributes
- Take Inventory
- Media Profile & Production |
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• Creating a Hit List
- Sponsor Matching
- Research Your Potential Sponsor
- Sponsorship Guideline
- Sponsor Information Checklist |
• Proposals
- What to include in Proposal
- Duration
- Pricing
- Sponsorship Level
- Sponsorship Template |
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• Sales Process
- Sales Checklist
- What to look for in a broker or an agent |
• Negotiations
- Ways of Negotiation
- Payment Agreement
- Contra Sponsorship
- Type of Agreements
- Sponsorship Agreement Performa
- Signing the Agreement |
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• Sponsorship Planning & Management
- Develop Sponsorship Plan
- Implement Sponsorship Plan
- Evaluate Sponsorship Plan
- Quantification Mechanisms
- Managing the Sponsor
- Media Evaluation Model |
• Maximisation
- Integration
- Promotions & Retail Cross- Promotions
- Database Generation & Research |
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